One More Stroke

Ideas worth turning over.

Thought leadership on resilience, reinvention and the mindset that keeps you moving when the finish is still out of sight. The answer was never in the entire crossing - it was always in one more stroke.

The Future Exists Twice
One More Stroke·09 Oct 2026

The Future Exists Twice

We say we fear the unknown. I am not convinced that is true - what frightens us is whether we will be enough for whatever is in there. On imagination, conviction, discipline, and the strange business of becoming someone you have never been.

Read ›
The Goal Has to Change
One More Stroke·23 Sept 2026

The Goal Has to Change

Twenty years after I first crossed False Bay, I went back for the record. At the halfway mark I was ahead of schedule. Then the storm arrived early - and the swim I had trained for stopped existing.

Read ›
The Line-Up Changes. The Standard Doesn't.
One More Stroke·23 Sept 2026

The Line-Up Changes. The Standard Doesn't.

Sterling EQ has played more than two thousand shows across twenty countries, and the line-up has changed many times. That turned out to teach me more about building a team than any boardroom has.

Read ›
The Opposite of Fear Is Not Courage
One More Stroke·22 Sept 2026

The Opposite of Fear Is Not Courage

Courage has almost never been the thing that got me into cold, dark water. Discipline did - and not for the reason I spent twenty years assuming.

Read ›
What Twenty Years in This Industry Taught My Platform
One More Stroke·15 Aug 2026

What Twenty Years in This Industry Taught My Platform

Everyone wants to talk about the AI. Almost no one asks what actually went into the platform — twenty years of instinct, one expensive false start, and what finally closed the gap.

Read ›
I Built a Technology Platform Without Learning to Code
One More Stroke·22 Jun 2026

I Built a Technology Platform Without Learning to Code

For several years I ran a technology business without really understanding technology. Then the platform needed rebuilding - and AI changed who could do it.

Read ›
When Expertise Becomes the Ceiling
One More Stroke·21 Jun 2026

When Expertise Becomes the Ceiling

I was winning competitions and being recognised as one of the finest classical flautists South Africa had produced. Then I heard Santana's guitar - and nothing I knew was enough.

Read ›
One More Stroke
One More Stroke·20 Jun 2026

One More Stroke

The biggest challenge in marathon swimming is not the distance. It is what happens when the exhaustion, the cold and the self-doubt all arrive at the same time.

Read ›