‹ News & insights
One More Stroke·23 September 2026

The Line-Up Changes. The Standard Doesn't.

The Line-Up Changes. The Standard Doesn't.

Sterling EQ has played more than two thousand shows across twenty countries. Over that time, the line-up has changed many times.

That single fact has taught me more about building a team than anything I have encountered in a boardroom, and I now think it is the most useful thing I know on the subject.

Musicians get sick. They have babies. They tour with other people, take contracts abroad, move cities, change careers. Every one of those things has happened, more than once. If the group had depended on any particular person being in the room, it would have died in its first few years.

So we built it the other way around. The line-up changes. The standard does not.

That sentence is easy to write and genuinely hard to do, because it means the thing holding the group together cannot be a person. It has to sit outside all of us - an agreed standard of what a Sterling EQ performance is, precise enough that someone new can meet it, and demanding enough that meeting it is an achievement.

In business we do almost exactly the opposite. We build around our best people. We talk about A-players and key-person risk as though the second is an unfortunate side effect of the first, rather than a direct consequence of it. Then we are surprised when someone resigns and a capability walks out with them.

Three things playing in an ensemble taught me that managing one never would have.

Individual excellence is not automatically an asset. In a four-piece, the best player can ruin the performance. If you play your part immaculately but half a beat ahead of everyone else, you have not been excellent - you have been a problem, and the more talented you are, the bigger the problem. Nobody owns the tempo. It belongs to the group, and playing beautifully outside it is worse than playing plainly inside it. I have worked with extraordinary musicians who could not do this. Their talent made them harder to include, not easier.

You cannot lead from outside the performance. There is no conductor in Sterling EQ. I lead the group and I am also playing in it, which means I cannot stand in front and direct while it is happening. Any direction I give has to be given through what I play - my entry, my dynamic, my timing. The group follows what I am actually doing, never what I said I wanted in rehearsal. I have not found a cleaner description of leadership than that.

Rehearsal is where you are allowed to be difficult. On stage you commit. You cover for each other, you adjust, you make each other sound right, and you fix nothing. Teams that invert this - agreeable in preparation, critical during delivery - fail in a very particular way, and the audience always feels it.

None of this means people are interchangeable. They are not, and the group has been shaped by everyone who has ever played in it. But there is a difference between a team where individuals bring their own flair to a shared standard, and a team where the standard simply is whoever happens to be holding it that week. The first survives people leaving. The second is always one resignation from starting over.

The test is simple and uncomfortable. If your strongest person left tomorrow, would the standard leave with them?

For most organisations I speak to, the honest answer is yes. For Sterling EQ, after two thousand shows, the answer has to be no - and not because we have never had stars. It is because we decided early that the show could not depend on any of them. Including me.